{"id":6852,"date":"2021-10-29T09:00:00","date_gmt":"2021-10-29T00:00:00","guid":{"rendered":"https:\/\/www.ssk-com.co.jp\/?p=6852"},"modified":"2024-02-05T16:37:15","modified_gmt":"2024-02-05T07:37:15","slug":"generation-z-employer-branding-2","status":"publish","type":"post","link":"https:\/\/ssk-com.co.jp\/hrm\/voice-for-hrm\/6852\/generation-z-employer-branding-2\/","title":{"rendered":"\u30a2\u30d5\u30bf\u30fc\u30b3\u30ed\u30ca\u3067\u82e5\u8005\u304c\u623b\u3063\u3066\u3053\u306a\u3044\u30ef\u30b1\u2013\u8077\u5834\u5fa9\u5e30\u306e\u843d\u3068\u3057\u7a74-\u3000\uff5eVoice\uff01for HRM Vol.72\uff5e"},"content":{"rendered":"<p><\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\"><\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\"><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.ssk-com.co.jp\/wp\/wp-content\/uploads\/2021\/10\/22262659_s.jpg\" alt=\"\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>\u7dca\u6025\u6642\u4ee3\u5ba3\u8a00\u3082\u660e\u3051 (2021\u5e7410\u670825\u65e5\u73fe\u5728)\u3001\u4e16\u306e\u4e2d\u306f\u672c\u683c\u7684\u306b\u30dd\u30b9\u30c8\u30b3\u30ed\u30ca\u3078\u5411\u3051\u52d5\u304d\u59cb\u3081\u307e\u3057\u305f\u3002\u30aa\u30d5\u30a3\u30b9\u52e4\u52d9\u89e3\u7981\u306e\u52d5\u304d\u3082\u898b\u3089\u308c\u3001\u3044\u3088\u3044\u3088\u901a\u5e38\u55b6\u696d\u518d\u958b\u3068\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p><\/p>\n<p>\u3057\u304b\u3057\u3001\u679c\u305f\u3057\u3066\u82e5\u5e74\u52b4\u50cd\u8005\u3068\u308a\u308f\u3051Z\u4e16\u4ee3\u306e\u82e5\u8005\u306f\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u4f53\u8cea\u304b\u3089\u8131\u5374\u3057\u3001\u3053\u308c\u307e\u3067\u306e\u50cd\u304d\u65b9\u306b\u9806\u5fdc\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u4eca\u5f8c\u306e\u52d5\u5411\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001Z\u4e16\u4ee3\u306e\u7279\u6027 (Z\u4e16\u4ee3\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f<strong><a href=\"https:\/\/www.ssk-com.co.jp\/voice-for-hrm\/5771\/generation-gap-ethics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a><\/strong>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044)\u3084\u8077\u696d\u502b\u7406\u611f\u305d\u3057\u3066\u3001\u662d\u548c\u4e16\u4ee3\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u306b\u3064\u3044\u3066\u6df1\u3044\u7406\u89e3\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><\/p>\n<p>\u682a\u5f0f\u4f1a\u793e\u30af\u30ed\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e20\u6b73\u304b\u308939\u6b73\u306e\u7537\u5973\u3092\u5bfe\u8c61\u3068\u3057\u305f\u300c\u82e5\u624b\u793e\u54e1\u306e\u51fa\u4e16\u30fb\u6607\u9032\u610f\u8b58\u306b\u95a2\u3059\u308b\u8abf\u67fb\u300d\u306b\u3088\u308c\u3070\u3001\u7d0460%\u304c\u300c\u51fa\u4e16\u3057\u305f\u304f\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u300c2021\u5e74\u5352\u30de\u30a4\u30ca\u30d3\u5927\u5b66\u751f\u5c31\u8077\u610f\u8b58\u8abf\u67fb\u300d\u306b\u3088\u308c\u3070\u3001\u5b66\u751f\u306e\u8077\u696d\u89b3\u3068\u3057\u3066\u591a\u304b\u3063\u305f\u306e\u304c\u300c\u697d\u3057\u304f\u50cd\u304d\u305f\u3044 (35.8%)\u300d\u3001\u300c\u500b\u4eba\u306e\u751f\u6d3b\u3068\u4ed5\u4e8b\u3092\u4e21\u7acb\u3055\u305b\u305f\u3044 (24.3%)\u3001\u300c\u4eba\u306e\u305f\u3081\u306b\u306a\u308b\u4ed5\u4e8b\u304c\u3057\u305f\u3044 (13.7%)\u300d\u3067\u3042\u308a\u3001\u5f79\u54e1\u3084\u7ba1\u7406\u8077\u3078\u306e\u6607\u9032\u3084\u9ad8\u3044\u5831\u916c\u3092\u5f97\u3066\u3001\u8cfc\u8cb7\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u539f\u52d5\u529b\u3068\u3057\u3066\u3044\u305f\u662d\u548c\u4e16\u4ee3\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.ssk-com.co.jp\/wp\/wp-content\/uploads\/2021\/10\/image-3.png\" alt=\"\" \/>\n<p>\u00a0<\/p>\n<figcaption>(\u51fa\u6240: \u300c\u30b5\u30dd\u30cd\u30c3\u30c8\u300d\u30de\u30a4\u30ca\u30d3HP\u3088\u308ahttps:\/\/saponet.mynavi.jp\/column\/detail\/20210524154316.html9)<\/figcaption>\n<\/figure>\n<p><\/p>\n<p>\u305d\u3057\u3066\u3001Z\u4e16\u4ee3\u306e\u30b7\u30f3\u30dc\u30eb\u3068\u3057\u3066\u591a\u304f\u6319\u3052\u3089\u308c\u308b\u306e\u304c\u300c\u751f\u7c8b\u306e\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u3042\u308b\u300d\u3053\u3068\u305d\u3057\u3066\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u3068\u4ed5\u4e8b\u306e\u7dda\u5f15\u304d\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u308b\u300d\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u7279\u6027\u3092\u6301\u3064\u82e5\u8005\u306b\u3068\u3063\u3066\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3068\u306f\u975e\u5e38\u306b\u9b45\u529b\u7684\u304b\u3064\u5408\u7406\u7684\u306a\u50cd\u304d\u65b9\u3068\u3044\u3048\u307e\u3059\u3002\u671d\u65e9\u304f\u6e80\u54e1\u96fb\u8eca\u3067\u901a\u52e4\u3059\u308b\u5fc5\u8981\u3082\u306a\u304f\u3001\u30d1\u30bd\u30b3\u30f3\u753b\u9762\u3092\u30aa\u30d5\u306b\u3059\u308b\u306e\u3068\u540c\u6642\u306b\u4eba\u9593\u95a2\u4fc2\u3092\u30b7\u30e3\u30c3\u30c8\u30a2\u30a6\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u798d\u3067\u30ea\u30a2\u30eb\u306a\u901a\u52e4\u30fb\u901a\u5b66\u3092\u7d4c\u9a13\u3057\u3066\u3044\u306a\u3044\u4e16\u4ee3\u306b\u3068\u3063\u3066\u3001\u30aa\u30d5\u30a3\u30b9\u52e4\u52d9\u3068\u306f\u672a\u77e5\u306e\u9023\u7d9a\u3067\u3042\u308a\u3001\u82e6\u75db\u305d\u306e\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u4e88\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u3044\u307e\u307e\u3067\u306e\u3088\u3046\u306a\u30aa\u30d5\u30a3\u30b9\u52e4\u52d9\u3078\u306e\u79fb\u884c\u306f\u9000\u8077\u7387\u306e\u83ab\u5927\u306a\u5897\u52a0\u3001\u751f\u7523\u6027\u4f4e\u4e0b(\u30d7\u30ec\u30bc\u30f3\u30c6\u30a3\u30ba\u30e0)\u3092\u62db\u304f\u3060\u3051\u3067\u306a\u304f\u3001\u8077\u5834\u3068\u3057\u3066\u306e\u4f01\u696d\u306e\u9b45\u529b\u5ea6(Employer Branding)\u3092\u640d\u306a\u3046\u53ef\u80fd\u6027\u3082\u5426\u3081\u307e\u305b\u3093\u3002\u65e5\u672c\u4f01\u696d\u3088\u308a\u3082\u30e9\u30c7\u30a3\u30ab\u30eb\u306a\u4eba\u4e8b\u65bd\u7b56\u3084\u6539\u9769\u3092\u63a8\u3057\u9032\u3081\u308b\u6b27\u7c73\u4f01\u696d\u304c\u5168\u9762\u7684\u306a\u30aa\u30d5\u30a3\u30b9\u89e3\u7981\u306b\u8e0f\u307f\u5207\u308c\u306a\u3044\u306e\u3082\u3053\u3046\u3044\u3063\u305f\u80cc\u666f\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u4eca\u5f8c\u306f\u3001\u50cd\u304f\u5834\u6240\u3084\u6642\u9593\u306e\u67d4\u8edf\u3055\u304cEVP (\u96c7\u7528\u8005\u304c\u793e\u54e1\u306b\u4ed8\u4e0e\u3067\u304d\u308b\u4fa1\u5024)\u3068\u306a\u308a\u3001\u512a\u79c0\u306a\u82e5\u8005\u7372\u5f97\u3078\u306e\u30ab\u30ae\u3068\u306a\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n<p><\/p>\n<p>\u82e5\u8005\u306e\u696d\u52d9\u6e80\u8db3\u5ea6\u3092\u512a\u5148\u3057\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3092\u7d9a\u884c\u3059\u308b\u304b\u3001\u82e5\u8005\u306e\u4fa1\u5024\u89b3\u306e\u77ef\u6b63\u3092\u7d44\u7e54\u5168\u4f53\u3067\u4fc3\u3059\u306e\u304b\u3001\u3053\u308c\u306f\u7d4c\u55b6\u5224\u65ad\u305d\u306e\u3082\u306e\u3067\u3059\u3002\u4eca\u5f8c\u3001\u7d44\u7e54\u3068\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4e8b\u696d\u5c55\u958b\u3092\u691c\u8a0e\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u30fb\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304d\u305f\u3044\u304b\u3092\u3057\u3063\u304b\u308a\u3068\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u50cd\u304d\u65b9\u306e\u67d4\u8edf\u3055\u3092\u542b\u3081\u3001\u3069\u306e\u3088\u3046\u306a\u4eba\u4e8b\u5236\u5ea6\u30fb\u65bd\u7b56\u304c\u5fc5\u8981\u304b\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><\/p>\n<p>\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p>(D.S)<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7dca\u6025\u6642\u4ee3\u5ba3\u8a00\u3082\u660e\u3051 (2021\u5e7410\u670825\u65e5\u73fe\u5728)\u3001\u4e16\u306e\u4e2d\u306f\u672c\u683c\u7684\u306b\u30dd\u30b9\u30c8\u30b3\u30ed\u30ca\u3078\u5411\u3051\u52d5\u304d\u59cb\u3081\u307e\u3057\u305f\u3002\u30aa\u30d5\u30a3\u30b9\u52e4\u52d9\u89e3\u7981\u306e\u52d5\u304d\u3082\u898b\u3089\u308c\u3001\u3044\u3088\u3044\u3088\u901a\u5e38\u55b6\u696d\u518d\u958b\u3068\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u304b\u3002 \u3057\u304b\u3057\u3001\u679c\u305f\u3057\u3066\u82e5\u5e74\u52b4\u50cd\u8005\u3068\u308a\u308f\u3051Z\u4e16 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ssk-com.co.jp\/hrm\/voice-for-hrm\/6852\/generation-z-employer-branding-2\/\" class=\"more-link\">\u7d9a\u304d\u3092\u8aad\u3080<span class=\"screen-reader-text\"> &#8220;\u30a2\u30d5\u30bf\u30fc\u30b3\u30ed\u30ca\u3067\u82e5\u8005\u304c\u623b\u3063\u3066\u3053\u306a\u3044\u30ef\u30b1\u2013\u8077\u5834\u5fa9\u5e30\u306e\u843d\u3068\u3057\u7a74-\u3000\uff5eVoice\uff01for HRM Vol.72\uff5e&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[233,195,7,454,452,4,61,444,442,269,13,128,450,124,75,112,273,440,436,438,249,293,15,32,281,416,400,193,31,446,28,431,455,16,448,313,434,26,231,456,370,398,123,316,25],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/posts\/6852"}],"collection":[{"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/comments?post=6852"}],"version-history":[{"count":10,"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/posts\/6852\/revisions"}],"predecessor-version":[{"id":14853,"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/posts\/6852\/revisions\/14853"}],"wp:attachment":[{"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/media?parent=6852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/categories?post=6852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssk-com.co.jp\/hrm\/wp-json\/wp\/v2\/tags?post=6852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}